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In either case, it would be priced at a notable premium over Meta’s Quest Pro mixed reality headset from which fall, which launched at $1,500 but quickly dropped to $1,000. A concept render created by artist Ian Zelbo. The headset may sell for upwards of $3,000-although noted Apple analyst Ming-Chi Kuo previously pegged a price in the $2,000-$2,500 range. It's believed to be called the Reality One or Reality Pro, based on earlier trademark filings believed to be tied to Apple. The latest reports suggest that Apple will begin with a high-end mixed reality headset that offers both virtual reality (VR) and AR functionality, with plans to release other AR-specific hardware further in the future.īloomberg reports that Apple’s first headset is expected to be announced on Monday, June 5 at the company's annual WWDC conference, with a release to the public later in 2023.

What is Apple building?Īpple’s augmented reality (AR) ambitions have been tracked by tech media for years as the firm has reportedly been building in that direction since 2015.

And it'll reportedly be revealed in a matter of days.Ĭan Apple take the metaverse mainstream, as it has with so many past gadgets? Here’s what we know so far. Reports suggest that Apple will begin its entry into the metaverse with a pricey headset that bridges the gap between virtual environments and digitally enhanced real-world use.

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